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On Amazon, flash sale promotions are a powerful tool that can improve product rankings and attract more buyers, but once the promotion ends, traffic and sales may rapidly decline. In order to maintain stable rankings and sales after major promotional activities, the following are some suggestions:
Maintain a good review: Ensure that the average star rating of the product has not decreased. Actively handle negative reviews, contact buyers, understand issues, and provide solutions. Strive to remove negative reviews to improve star ratings.
Email marketing: Using email marketing to provide discounts and promotional information to existing customers, offering more discounts to existing customers through traffic pools, and promoting products with lower sales.
Keyword management: After a keyword hits the homepage, do not rush to reduce bidding and advertising budgets, nor rush to adjust prices. Advertisements should continue to run even if the budget is limited at the end of the promotion. By controlling advertising Acos, gradually reducing keyword bidding to stabilize rankings.
Off site promotion: Use off site promotion channels such as Facebook ads, discount websites, etc. to guide traffic. If you need to go outside the site, you can contact me at VX: Katdeals to offer product discounts to attract customers, consolidate sales and ranking.
Giveaway: Continuously use Giveaway to increase product traffic and exposure, create video promotions to increase product awareness.
Off site flash sale: Conduct off-site flash sale for two consecutive weeks to increase sales through off-site traffic.
Product and Service Quality: Optimizing product quality, providing excellent customer service, timely problem-solving, and improving product experience are crucial for maintaining rankings and increasing sales.
Precision matching advertising: Use the precision matching advertising model to obtain stable traffic and accurately place advertisements at the keyword position.
Using Coupon: Continuously offering product discounts to avoid a decline in ranking. Gradually adjust the discount range to adapt to the market.
Review and adjustment: Evaluate the product and restore the previous strategy in a timely manner. If the product price is reduced during the promotion period, consider adjusting the price back to the original price.
The above strategies can help sellers stabilize their ranking and sales after the end of the promotional event, and the key is continuous efforts and fine strategy adjustments. Maintaining traffic and sales requires time and effort, but it can help sellers achieve long-term success.
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