Amazon launched a new function in the background

Coupons recommended features

Compared with the links without coupons, the links with coupons appear particularly bright in the display of search results.

However, there are also adverse factors in the setting of coupons, which will inevitably sacrifice part of the seller's profits. How can we predict the effect of coupons?

To solve this problem, Amazon announced the launch of the coupon recommendation function on the 28th. From January 16, 2023, sellers can view the list of Amazon coupon recommended products on the seller platform.

It is reported that the product recommendation list is predicted by Amazon based on historical data, customer demand and purchase tendency, and updated in the background every week. The purpose of these product recommendations is to provide a reference for the seller to submit coupons and help increase sales. The seller can select a single product from the recommendation list or select multiple products at the same time to apply for coupon activities.

Previously, Amazon only implemented the system algorithm recommendation system in the aspects of LD seckill, Outlet promotion, etc. Only SKUs recommended by the algorithm are eligible to participate in relevant promotional activities.

This function currently covers Amazon sites in the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, and Japan.

Every Amazon seller who wants to promote the product will use the coupon, because the setting of the coupon can make full use of consumers' psychology of taking advantage of small advantages and let consumers browse the product page, thus forming a click exposure and greatly improving the possibility of ordering.