Pets, as spiritual sustenance for some contemporary people, have a huge market both domestically and internationally. The world's largest pet market is in the United States, accounting for approximately one-third of the world's total. Ranked second in demand in the European market. In addition, demand from countries such as Japan, Brazil, and Thailand is also constantly increasing. China is no exception. The "2021 China Pet Industry White Paper" guided by the China Animal Husbandry and Pet Industry Branch shows that the size of the urban pet consumption market in China reached 249 billion yuan in 2021, and it is expected to further increase to 445.6 billion yuan by 2023.

From a long-term perspective, the pet toy industry in China is facing a strong opportunity for vigorous development. Firstly, the spiritual demand for pet companionship among Chinese people is increasingly prominent, and the number of pets is constantly increasing. Euromonitor International pointed out that the number of pets in China has increased from 130 million in 2016 to 200 million in 2021. Secondly, the proportion of high-income pet owners is constantly increasing, showing a trend of high education and youthfulness. According to relevant data, in 2021, over 30% of pet owners in China earned over 10000 yuan per month, with over 60% having a bachelor's degree or above and nearly 50% having a post-90s education. The third is the continuous popularization of the concept of "humanization" for pets, which has prompted the market to continuously increase the demand for pet products and strengthen consumer willingness. Fourthly, there is still a lot of room for improvement in the penetration rate of the domestic market, especially in the sinking market, which will generate huge consumer demand. Pet toys have thus become a highly potential business development point.

If there are business opportunities, there will always be entrants, and even cross-border players from outside the circle will be attracted. Overseas, luxury brands such as CELINE and Gucci have entered the field of pet products. Some traditional toy companies have also sensed business opportunities and started to cross the field of pet toys. Jazwares Toy Company, which was promoted to the top of the plush toy industry with Squishmallows, has been working with outdoor toy company Wham O since 2021. After adjusting its existing product lines such as frisbees, hula hoops, and elastic balls, the company has launched a toy line for the pet community. In China, Dating Pia has been making pet rubber toys from remote-controlled racing tires since 2020. McDonald's and KFC, which specialize in catering but are popular on the internet, have also tasted the sweetness of pet toys. In 2021, McDonald's ignited social networks with the news that 100000 hamburger boxes of paper cat nests were sold out in less than an hour; In 2022, KFC followed up with the launch of plush toys and pet nests for pets, which also quickly became popular and became a new traffic password.