2023 American Holiday Shoppers Study! Which categories of Black Five Nets have received much attention?

According to the latest LTK Holiday Shopper Study, 42% of American consumers plan to shop on Black Friday and Internet Monday, an increase of 35% from last year.

Holiday shoppers will shop in advance

Consumer spending plans, mostly focused on LTK creators, plan to spend more or equal to last year on holiday shopping this year, including gifts to others, home decor, and self giving.

Creators are the main source of inspiration for holiday shopping.

Most consumers purchase products directly from creators

The preferred holiday gift list: Entertainment themed gifts such as music, books, and games are the top choice for the general public as well as Generation Z and Millennial consumers. Millennials tend to give away fashion products, while Generation Z tends to give away beauty products. In addition, beauty products rank first in terms of self gifting.