The YouTube Shopping Associate Program refers to a program where advertisers (brands) engage in affiliate marketing to attract affiliate customers to join the promotion and earn commissions. It is a new way for content producers on the YouTube platform to earn CPS commissions by labeling brands or products.

The general principle is:

1. Connect YouTube Shopping with alliance platforms to obtain data tracking

2. Establish an alliance and partnership between the brand and YouTube Shopping to set commission rates and cookie expiration dates.

4. Online celebrities join the Marketing plan of YouTube Shopping Alliance

5. Follow up on online celebrity videos with product shopping links

6. If a consumer makes a purchase and the internet celebrity receives a CPS alliance commission, the commission earned will be paid to their Adsense account within 60-120 days after the consumer makes the purchase.

YouTube, as the world's largest video content social platform, launched the Associate Program. The essence of this action is to compete for high-quality Content creation, especially in the face of the threat of short videos represented by TikTok. As a YouTube, its cash flow depends on the revenue from the video broadcast volume platform. It mainly receives sponsorship and cooperation from businesses. Joining the YouTube Shopping Affiliate Program provides an additional way to make money. If the yield of a single video is higher, it is actually more conducive for Content creation to stay on the platform, and indirectly YouTube also gets advertising revenue from the Affiliate Program. For consumers, adding videos to the Shopping Associate Program allows for direct click shopping and greatly improves the overall shopping experience. For brands, if they can enter the YouTube Shopping Associate Program, it is actually an additional way to attract customers through alliance marketing media, and the conversion rate of video purchases on YouTube will be greatly improved.