01

Amazon Global Store 2022 Cross border Summit Opening Registration

Amazon Global Stores announced today that the Amazon Global Stores 2022 Cross border Summit will be held from December 5 to 10, 2022.

Every year at the annual cross-border summit of Amazon's global store opening, Amazon's global store opening executives, business leaders, industry opinion leaders, etc. will gather together to share and exchange knowledge and experience, as well as connect resources.

This is an important way for sellers to communicate and share information on the same platform at all stages. Sellers who want to participate in the Seller Summit can also ask us to help them register!

02

Black Five Network One Promotion Date

On November 1, Amazon announced the BFCM promotion arrangement. The black five websites and one shopping season will take the lead in Europe on November 18, and the activities of global sites such as Australia, the Middle East and North America will also be launched one after another. The promotion is from November 18 to December 1.

According to past experience, there may be some changes this year. As the epidemic situation is still rampant, inflation is increasing, and the possible economic recession, it is necessary for both e-commerce and physical store retailers to make strategic adjustments to adapt to the current situation.

Orange believes that this promotion may have a more favorable price than ever before. Even if the pressure of inflation is still on, the overall preferential strength may be greater than ever.

From last year's situation, the seller encountered problems in the supply chain, which led to demand exceeding supply, so there was no large discount on the whole. This year, a large number of sellers on Wal Mart, Target, Macy's and other platforms have the problem of excess inventory.

Of course, Blacktop 1 also brings opportunities for sellers to clear their inventory, so most sellers are likely to provide substantial discounts during Blacktop 1 to promote consumption. All platforms will also use this to attract consumers to come and consume during the promotion period.

03

Amazon's new rules: from next month! The listing attributes of these four products will be added forcibly!

Recently, Amazon's US, Japanese and European websites announced that from December 1, the listing of new products and existing products of some products should not lack four product listing attributes: color name, size name, product description and category name. Products not added as required will not be added to the product catalog.

From the perspective of consumers, the new listing rules released by Amazon must be intended to further improve the user experience. However, from the perspective of the majority of sellers, it may be cumbersome to fill in the listing later. Such adjustment can further improve the information of these goods, so as to better attract buyers, so it is also good for sellers.

For such policy updates before the peak season, sellers must be careful. In the upcoming promotion activity and subsequent operation of Amazon's black five websites, you must conduct self inspection and comply with Amazon's new listing rules to avoid that new products cannot be added to the product catalog or old products are restricted from searching because relevant product attributes are not added.

04

TEMU launches the "cut one knife" function of Pinduo

Recently, the Associated Press of Finance reported that TEMU wanted to launch the "cut a knife" function of the same model of Pinduo. Previously, TEMU had launched the "Give 40%, Get 40%" activity. Users could get a 60% discount coupon by sharing the discount code, which may be a test of its "cut a knife" function.

With the popularity of Pinduoduo TEMU platform abroad, it tends to become a phenomenal topic. TEMU is very competitive in terms of price.

The so-called TEMU, that is, "Team Up, Price Down", is cheaper to buy. There are domestic successful cases first. Now it is not surprising that they want to go online to compete for many of the same "cut one knife" function, but will the "cut one knife" turn into a domestic knife that can never be finished?

Can Temu still be strong with this model? Think about the situation of domestic sellers who are struggling with more, will TEMU also be like this? Let's wait and see.

05

The 5th China International Fair was opened in Shanghai

The 5th China International Import Expo (CIIE) was opened in Shanghai on November 5, 2022, and the conference will last until November 10.

The holding of the Expo is a major opening initiative proposed by the state, a manifestation of China's efforts to promote the building of an open world economy and support economic globalization, and a practice of the concept of a community with a shared future for mankind and the global development initiative. It mainly plays the role of four platforms: international procurement, investment promotion, people to people and cultural exchanges, and open cooperation.

Against the backdrop of the world epidemic still spreading, the slow economic recovery and the tense situation in some regions, the Fifth International Expo will be held as scheduled, which will further promote cross-border e-commerce to become a strong growth point for China's foreign trade development.

More commodities, brands, enterprises and countries can expand the huge Chinese market through this Expo, providing rich resources and development impetus for China's cross-border e-commerce.

On the first day of the Expo, more than 20 million netizens were attracted to watch and spell out orders in the special live broadcast of the Expo, which was jointly held with CCTV News and subsidized by more than 10 billion yuan.

In 2022, epidemic, war and other factors will aggravate the uncertainty of the global economic environment, and also bring many challenges to cross-border e-commerce, but cross-border e-commerce still contains huge potential and opportunities.

So, how to stabilize the course in the cross-border wave? How to actively respond in a changing environment?

Maybe we can answer these questions by participating in Amazon's 2022 annual cross-border summit. At that time, the CEO of Amazon Mall will reveal the strategic priorities of global e-commerce for us, and many industry leaders will work with us to draw the industry blueprint.

All sellers in need can pay attention to this summit, which may be enlightening to you.